BRAND-TO-PITCH DEVELOPMENT FOR A
SOCIAL COMMERCE STARTUP
SOCIALFAIR IS A SOCIAL COMMERCE PLATFORM CONNECTING BRANDS AND CREATORS, AIMING TO STREAMLINE THE PATH FROM DISCOVERY TO PURCHASE.
Scope:
Naming
Brand Development
Copywriting
Print and Digital Collateral
Video
Campaign
Team:
Jessica Haberer, Graphic Design
PROJECT BRIEF
The Ask:
The founders had a defined product vision and an existing brand, but needed investor-facing materials that could translate the idea clearly and persuasively to secure funding.
The Direction:
Working from the founders' existing brand and product vision, along with a formal business plan written in Word, I transformed that raw content into a full proposal booklet — organizing the material into clear sections, adding custom icons, and streamlining chart colors to align with the brand palette — alongside a companion pitch deck that translated the same narrative (creators driving discovery, brands gaining a direct, simplified path to purchase) for a live presentation format.
The Outcome:
The proposal and deck came together as clean, organized, and visually modern — a distinct departure from a standard business plan, built to feel as forward-thinking as the platform itself. Beyond its original use for investors, the deck also served as a tool to bring brands onto the platform, giving the founders a single asset that could pitch the vision to both audiences. socialfair remains active today, continuing to build out its brand-and-creator commerce platform.