I sourced a brand agency through RFP to develop the logo and identity, then directed the identity's rollout across campus and interior signage using a simple wall-mounted technique to keep it feeling less corporate. I commissioned a local artist for two murals on the buildings surrounding "The Outlook," the campus's social hub, plus a third mural in the parking garage highlighting bike storage. For Phase 2, I named and built the brand myself for "The Lot" — an outdoor sport court featuring a shipping-container gym, a pickleball court, and a wellness yard — selecting a complementary color palette that worked alongside the main campus identity. To launch the property, I directed a broker event built around the brand's name.